What is missed-call text-back?

Short answer: Missed-call text-back automatically sends a text to someone who called your business and didn't get through, so the conversation continues by SMS instead of the caller trying the next company on the list.

When a customer calls and you're on a roof, the call goes to voicemail and most callers don't leave one. With missed-call text-back your business number forwards to your phone; if you don't answer, the caller gets a text like "Sorry we missed you, how can we help?" and their reply lands in your inbox.

It only texts people who called you, and anyone can reply STOP to opt out.