How can a roofer get more Google reviews?

Short answer: Text every customer your direct Google review link right after the job is finished and paid, send one reminder a few days later, and reply to every review. Never offer incentives or only ask happy customers — Google's policy and the FTC prohibit it.

Most roofers have far fewer reviews than jobs because nobody asks at the right moment.

1. Ask the same day the job is done and paid — one short text with your direct review link. 2. One reminder after 3 days if they haven't reviewed. No more. 3. Reply to every review within 48 hours, especially the critical ones. 4. Keep your Google Business Profile hours, services and photos current.

What not to do: no discounts or gifts for reviews, no asking only happy customers ("review gating"), and never write reviews yourself.